sábado, 14 de abril de 2012

CDC - NIIW Media Tools - National Infant Immunization Week - Vaccines

CDC - NIIW Media Tools - National Infant Immunization Week - Vaccines

2012 NIIW Media Tools

Reaching out to multiple media channels can help inform a broad range of people about National Infant Immunization Week messages and your NIIW activities.
You can pitch and place print, radio, and television public service announcements (PSAs) with local media outlets.
Consider newer media, such as Internet sites, micro-blogs like Twitter, and social networks like Facebook. See Social Media tab under Web and E-tools.
Of course, include the more traditional media – newspapers, magazines, radio stations, and television stations. Below are materials that may help you in your outreach.

Print Ads

Ads in various sizes, both color and black-and-white, in English and Spanish

Spanish Language

Mi vida (Birthday).
Mi vida... hoy celebramos tu Segundo cumpleaños.
NOTE:
  • 18"x 24" version can be found under Posters
  • Commercial printer files available upon request*
Mi Tesoro (Newborn).
Mi Tesoro...Prometo protegerte contra 14 enfermedades graves.
NOTE:
  • 18"x 24" version can be found under Posters
  • Commercial printer files available upon request*

*Upon Request
If you want to reproduce higher quality or large quantities of these pieces, consider using a local commercial printer. We can provide high-resolution, press-ready files. If you need a high-res file, indicate your printer’s specifications in an email request.

Media Toolkit


Background

NIIW Overview Adobe PDF file [223 KB, 2 pages]
Historic background and current status of annual observance.

Sample Key Messages

2012 NIIW Sample Key Messages Adobe PDF file [99 KB, 2 pages]
Key messages help everybody in your organization speak with one voice about your NIIW programs.

Sample Proclamation

2012 NIIW Sample Proclamation Microsoft Word file [65 KB, 1 page]
Customize this document and offer to your state/local official to make NIIW official!

Sample Drop-in Article

5 Important Reasons to Vaccinate Your Child Microsoft Word file [48 KB, 2 pages]
Matte article ready for you to customize or send directly send to state and local media outlets

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