Earned Media Webinar Series for Public Health Professionals — Archive Now Online!
Centers for Disease Control and Prevention (CDC) sent this bulletin at 01/03/2013 02:31 PM EST
Centers for Disease Control and Prevention (CDC). This information has recently been updated, and is now available.
CDC's Soundbites
CDC’s Soundbites webinars bring award-winning journalists, new media specialists, communication professionals, and grantees together to offer unique perspectives on media outreach strategies that generate media coverage of public health priorities. Although these sessions were originally developed for individuals working in the domains of sodium reduction and heart disease prevention, we believe the lessons and tips may be useful for a broad range of public health topics. Bookmark CDC’s Soundbites webinars page today!
Earned Media 101
What do you need to know to conduct your own earned media outreach? Get the basics of earned media and why it’s important.
Testing Your Messages
How does message testing fit into your communications strategy? Learn the basics of message testing and why it matters to your program.
Social Media Strategy
Should social media be part of your communications strategy? Get tips on developing guidelines, engaging constructively in the conversation, and responding to criticism or misinformation.
The Modern Press Release
What do you need to know to write effective, attention-grabbing press releases? Get tips on when to write press releases, what to include, and how to get your news noticed.
Building Media Relationships
Have you faced challenges connecting with your local media representatives? A panel of media specialists and journalists share lessons on how to build successful relationships with the media.
Evaluating Media Campaigns
What are the best methods for determining if your media campaign was a success? CDC grantees discuss how they evaluated their media campaigns and the lessons they learned.
Media Interview Tips
What should you do to prepare for a media interview? Learn about how to get your most important messages across and tackle tricky or surprising questions and still stay on message.
Handling Negative Media
What should you do if you receive negative press or critical comments on your social media platforms? Speakers will discuss points to consider when deciding whether — and how — to respond.
Health Journalist Roundtable
Should you approach broadcast, online, and print journalists differently? Learn how to engage different types of media outlets from local and national health journalists from the Associated Press, CNN, Fox News Atlanta, and WebMD
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