Keeping Drug Advertising Honest and Balanced

Keeping Drug Advertising Honest and Balanced

Keeping Drug Advertising Honest and Balanced

U.S. Food & Drug Administration (FDA) sent this bulletin at 06/05/2013 12:53 PM EDT

Keeping Drug Advertising Honest and Balanced

Drug companies spend $25 billion a year in the U.S. promoting prescription medications, including a growing amount spent on direct-to-consumer advertising. Thomas Abrams, director of FDA's Office of Prescription Drug Promotions (OPDP), discusses what his staff does to monitor for truth and balance.

Read this Consumer Update to learn more.