On September 4, the National Association for Children of Alcoholics and the Entertainment Industries Council, Inc. (EIC) hosted the 24th Annual National Recovery Month (Recovery Month) Luncheon to unite the recovery community in celebration of the beginning of the observance. At the luncheon, there were nearly 2,000 people in attendance – the majority of whom joined the luncheon from their computers. For the first time in history, the annual luncheon was broadcasted live, allowing people from around the world to join the event through a live-streaming platform on their computers and/or mobile devices – a technology similar to that of live television broadcasts – on the EIC website. The live stream allowed 1,776 people to tune into the event online –10 times more than the number of people who were physically in attendance. Those who tuned in, as well as those who were not able to watch the luncheon in real time, are still able to still watch clips from the event on the EIC TV website. Over the past year, live-stream technology has become increasingly accessible. Last month YouTube extended live-streaming capabilities to any channel with 100 or more subscribers, essentially making it free for organizations to open events to a larger audience. To learn more about live streaming for your organization, visit the YouTube help center, where you can find step-by-step instructions for getting this process started. |
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TIPS OF THE MONTH
In this month’s case study, we explored live streaming as a
way to extend offline events to your online community. Below, you
will find tips on ways to extend the reach of events to an online
audience through platforms such as Facebook, Twitter, and YouTube. For
more information, read the full article on Hubspot.
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Workforce and Patient Safety. April 24, 2024
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