New and Noteworthy
It’s not your imagination— Act Against AIDS has had a multichannel TV presence lately! Two Act Against AIDS campaigns recently released new PSAs to reengage with target audiences and provide a fresh take on campaign messaging. Building upon key messages in the original Let’s Stop HIV Together campaign PSAs, a new 30-second TV PSA was released in Spring 2015. Testing Makes Us Stronger also debuted a new PSA featuring several cast members of the Real Housewives of Atlanta. More about Act Against AIDS on the air.
June 27 is National HIV Testing Day (NHTD), a day to promote HIV testing among all individuals and encourage people to take pride in knowing their HIV status. The Centers for Disease Control and Prevention (CDC) invites you to commemorate NHTD by getting an HIV test and encouraging friends, family, and the community at large to do the same. Let's stop HIV together — Get the Facts. Get Tested. Get Involved. More about National HIV Testing Day.
We are pleased to announce that the 2015 National HIV Prevention Conference will be held December 6–9, 2015 in Atlanta, GA! It is the preeminent conference for state and local health departments, community-based organizations, federal agencies, researchers, clinicians, people living with HIV, and others to share the latest advancements, strategies, and accomplishments in HIV prevention and care. More about the 2015 National HIV Prevention Conference. |
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In the Community
The 2015 Pride season kicked off with Start Talking. Stop HIV. at the Miami Beach Gay Pride festival in early April and Testing Makes Us Stronger at the Philadelphia Black Pride festival in late April. Campaigns were also featured at other Pride events in May at Houston Splash, DC Black Pride, and Long Beach Pride. Start Talking. Stop HIV. also launched a series of animated GIFs on its Facebook page to promote the Start Talking. Stop HIV. Pride Tour. In case you missed us earlier in the season, Reasons/Razones, Start Talking. Stop HIV., and Testing Makes Us Stronger will be featured at Pride events throughout the summer. More about Pride Season events.
HIV Treatment Works continues to build momentum following a successful launch last fall. Community engagement—a core element of the campaign—has expanded to Baton Rouge, LA; Memphis, TN; New Orleans, LA; and New York City. More about HIV Treatment Workscampaign happenings.
To commemorate the 20th anniversary of National HIV Testing Day, the National Medical Association and Black Women's Health Imperative—both Act Against AIDS Leadership Initiative (AAALI) partners—are hosting an event that will feature a discussion on how the annual awareness day has reduced the impact of HIV across communities. AAALI partners also collaborated for National Women and Girl's HIV/AIDS Awareness Day, and Farmworker Justice coordinated with an AAALI partner and a community word cloud project in honor of National Youth and National Women and Girls HIV/AIDS Awareness Day respectively. More about AAA partners in action.
The National Black Justice Coalition (NBJC) convened over 100 black LGBT and queer self-identified leaders, ages 18-30, for the 5th Annual Emerging Leaders Day at the White House on March 25, 2015. The event was themed “Young, Black & Empowered: Our Liberation Starts With Us!” The Testing Makes Us Stronger campaign was one of the featured partners for the Emerging Leaders Day at the White House. More about the 5th Annual Emerging Leaders Day.
In March, AIDS.gov launched a new digital educational tool that highlights the personal stories of five Black men who are living with HIV to raise awareness about the HIV care continuum and to encourage people living with HIV to get into treatment. The story series, called Positive Spin, chronicles the journeys of Ken, Paul, Patrick, Guy, and Uriah from their initial HIV diagnoses to achieving viral suppression. HIV continues to affect Black men at higher rates than other groups and, with the Testing Makes Us Stronger campaign, CDC is involved in the effort to reach Black gay and bisexual men with positive messages to encourage HIV testing. More about Positive Spin. |
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Clinician's Corner
In March 2015, the HIV Screening. Standard Care. campaign launched a new resource center for HIV care providers. Produced in partnership with the American Journal of Medicine, the new resource center provides HIV-screening campaign materials, interactive video, access to free peer-reviewed journal articles and materials; and highlights continuing medical education (CME) opportunities for HIV care providers. More about HIV Screening. Standard Care. resource center.
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Direct from the Division Director’s Office
Over 700 medical providers, researchers, policy makers and advocates gathered for the 2015 National Transgender Health Summit held April 17-18 in Oakland, CA. DHAP Director Dr. Eugene McCray presented the “Updating the National HIV AIDS Strategy: Inclusion of transgender people, now!” plenary session with Douglas Brooks, Director of the Office of National AIDS Policy. Dr. McCray discussed ways to improve the health of transgender people as well as ways to better collaborate with medical providers on transgender HIV management. More about the 2015 National Transgender Health Summit. |
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Awareness Days
Two HIV awareness days are being commemorated in the coming months. On September 18, the AIDS Institute will host the 8th annual National HIV/AIDS and Aging Awareness Day, which focuses on the challenging issues facing the aging population in regard to HIV prevention, testing, care, and treatment. September 27 is a National Gay Men's HIV/AIDS Awareness Day—a time for all Americans to think about the effects of HIV on gay and bisexual men. More about upcoming awareness days. |
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Act Against AIDS Contact Information
Questions or comments about our newsletter, our campaigns, our materials or co-branding? We encourage you to submit any feedback or questions to ActAgainstAIDS@cdc.gov or call 404-639-6080. |
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Learn More About Our Campaigns
    
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National HIV Testing Day
Kicking Off Pride Season With Reasons, Start Talking. Stop HIV., and Testing Makes Us Stronger
HIV Treatment Works Reaches Communities Across the Country
New Story Series—Positive Spin—Engages Audiences in the Fight Against HIV
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