Moving science-based knowledge into application is recognized as a top priority to achieve and enhance public health impact. Science-based knowledge that can inform health communication practice emerges from diverse disciplinary areas (e.g., advertising, communication, epidemiology, marketing, psychology). The diversity of resources and the high volume of publications in these areas create significant challenges for those wishing to follow the scientific literature in health communication and marketing.
To address this challenge, the Science Team in the Office of the Associate Director for Communication created Health Communication Science Digest(HCSD). The HCSD series is designed to enhance awareness of emerging health communication and marketing scientific knowledge by providing you easy access to recently published articles and reports with particular relevance for the public health communication community.
Abstracts and PDF copies of most articles are available through the DOI hyperlink included with each citation. In some cases, however, the DOI hyperlink will not work or the publisher charges for the article. The help of your local library staff may be required in such circumstances to secure access to some publications.
We hope that you find the Health Communication Science Digest useful and will provide us with feedback for improvement. Please send your comments and questions to HCSD@cdc.gov.
Greetings!
The October issue of Health Communication Science Digest (HCSD or Digest) is now available athttp://www.cdc.gov/
This month the Digest explores various health communication campaign design considerations, such as message appeals, information presentation, and source effects (Adam et al.; Choi and Reid; Clarke et al.; Murphy et al.; Haase et al.; Opel et al.). Risk communication is the central topic in two articles (Han, et al., Kelly et al.). Various theoretical considerations and their significance for campaign design are also examined (Bull and Ezeanochie, Gielen et al., Sundstrom et al.)
In other articles, social media related topics are investigated (Boudewyns et al.; Chang and Bazarova; Guidry et al.; and Smith and Gallicano). The influence of individual characteristics--health consciousness and education level--on message effects are separately studied by Mai and Hoffman, and Springvloet et al., respectively.
Please remember, when sharing the “Health Communication Science Digest” with colleagues working outside the CDC, point them to the HCSD internet version located on the Gateway for Health Communication & Marketing Practice http://www.cdc.gov/
We hope that you find the Health Communication Science Digest useful and invite you to provide us with feedback for improvement. Please send us articles that you would like to share with others—articles you or your colleagues have published or found useful.
Enjoy!
Doğan Eroğlu
Associate Director for Communication Science
Office of the Associate Director for Communication
Centers for Disease Control and Prevention
Atlanta, GA
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